Net Promoter Score Survey
The standard two question NPS survey, plus one optional follow up, so you get a trackable number and the reason behind it.
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Opens in the builder. Nothing is saved until you edit it. Or ask Claude or ChatGPT to build it.
- Fields
- 7 questions
- Layout
- Classic, every question on one page
- Theme
- Ocean, switchable in the preview
- Updated
- 11 August 2026
Categories
- Marketing form templates
- Survey Forms
- Feedback Forms
- NPS Forms
Form type
Ideal for
- Product teams
- Customer success
- Founders
- Support leads
Best used in
- Quarterly NPS
- Post purchase surveys
- Renewal checks
About this template
NPS is only useful if you ask it the same way every time, which is why this form keeps the standard wording and the standard zero to ten scale rather than improving on either. Change the phrasing and you lose the ability to compare against your own history, which was the point.
The reason field is required, and that is the deliberate difference from a bare score. A number tells you something moved, and only the reason tells you what to do about it, so making it mandatory costs a few completions and repays them in usable material.
The permission question turns detractors into conversations rather than statistics. Keep the account field hidden and prefilled so you can join scores to customer records without asking, and send the survey on a fixed cadence so the trend line means something.
Templates are a starting point, not legal or professional advice. Where a form carries consent, medical, or contractual wording, have somebody qualified review it against the rules that apply to you before you publish.
Fields in this template
- How likely are you to recommend us to a friend or colleague?*Opinion scale
- What is the main reason for your score?*Long text
- What would it take to score us higher?Long text
- How long have you been a customer?Dropdown
- May we contact you about your answer?Single choice
- Email addressEmail
- AccountHidden field
Every field can be renamed, reordered, made optional, or removed once the template is open in the builder.
Build this form by asking Claude or ChatGPT
Connect Deoochform to Claude, ChatGPT, or any assistant that supports MCP, then send it the message below. It creates the net promoter score survey from this template in your account and replies with a link. You can ask it to add, remove, or reword questions in the same chat before you share the form.
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Frequently asked questions
- What is a Net Promoter Score survey?
- A single question asking how likely someone is to recommend you on a zero to ten scale, plus a follow up asking why. The score is promoters minus detractors as a percentage.
- How is NPS calculated?
- Count nines and tens as promoters, sevens and eights as passives, and zero to six as detractors. Subtract the detractor percentage from the promoter percentage. The scale field here produces exactly those numbers.
- Should I add more questions?
- Barely any. The strength of NPS is that it is short enough that people finish it and comparable across time. This template adds one optional follow up and stops there.
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